Frida & Diego: Passion, Politics & Painting, the sizzling exhibition that recently made its only Canadian stop at the AGO, drew 186,849 visitors during its 13-week run from Oct. 20, 2012 to Jan. 20, 2013.
Hailed as a “showstopper” by Toronto Life and “a must-see” by the Toronto Star, the exhibition also got a lot of people excited about visiting us: over the course of Frida & Diego: Passion, Politics & Painting, thousands of people signed up for AGO memberships and all the accompanying benefits.
Due to the enthusiastic response from GTA residents and visitors to our fair city, we extended the hours of Frida & Diego: Passion, Politics & Painting during its final days to give visitors one last chance to get acquainted with the first couple of Mexican modernism and their incredible work.
Special promotions related to the exhibition were popular too. Thousands of diners at FRANK restaurant, caféAGO and the brand new Galleria Italia Café enjoyed Mexican-inspired fare, designed by executive chef Anne Yarymowich and chef de cuisine Jay Tanuwidjaja. Retail sales at shopAGO were also strong, with catalogue sales exceeding expectation and selling out well in advance of the exhibition closing.
Visitors of all ages made contributions at the exhibition’s ofrenda, a traditional Mexican tribute to Frida and Diego designed by artist Carlomagno Pedro Martínez. Click here to view the ofrenda’s progress over the exhibition’s run.
It takes a lot to bring an exhibition of this calibre to the AGO, and we’re grateful to Scotiabank, Gretchen & Donald Ross, Scott & Krystyne Griffin, Valerie Greenfield & Hunter Thompson, the Globe and Mail, GO Transit, the Government of Canada, the Ontario Cultural Attractions Fund and the Government of Ontario for their generous support. Thank you!
Co-organized by the AGO, the High Museum of Art, Atlanta, and the Museo Dolores Olmedo in Mexico City, Frida & Diego: Passion, Politics and Painting travels next to Atlanta where it will open at the High Museum on Feb. 16, 2013. We hope the people of Georgia enjoy this extraordinary experience as much as we did!