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When you are this big – they call you MASSIVE.

April 19th, 2012

One of the city’s hottest events this year, tonight’s Massive Party is sure to be a huge success.  Every year since 2004 we’ve filled the AGO with close to 1800 of Toronto’s most chic art lovers for a night of installations, dancing, DJs, food, prizes, surprises and more.  As you prep for this un-missable event, we have a few pro tips to making tonight the party you’ll still be talking about at New Year’s.

Explore – There’s so much more to Massive Party than the dance party in Baillie Court. With installations in almost every major space, we encourage you to explore the Gallery as it is transformed by guest artists taking on the challenge of creating their ideas of the future of art. From the Weston Family Learning Centre to Granovsky Gluskin Hall, see the Gallery as you will never see it again.

Don’t leave home without it – And by it, we mean some extra cash. With an open bar and pre-paid tickets, you might not think to put a couple extra bucks in your back pocket, but think again. Local artists An Te Liu and Jade Rude have created limited edition, Massive Party-inspired pieces for you to take home with you.  Insider scoop: items are no more than $40 each.

#thefutureoffashionis – We want you to dress for success the future.  While Artistic Director Bruno Billio envisions gold, silver, bright colours and big hats we merely suggest these as a starting point for your attire.  Nothing is off limits when you put your mind to it, so go big, go wild, go fancy and come as the best dressed “future you” you can imagine.

Be Prepared – Like any good boy scout, we want you to be prepared to have the night of your life. You’ll be mixing and mingling with some of the city’s finest artists and arts lovers so expect the unexpected and get ready to see the AGO transform into a once in a life time experience.  As we want you to have the best time possible, please be prepared to get home safe and please drink responsibly.

So now you are ready, just like the pros. Remember to follow our hashtag #thefutureofartis for updates, contests and more! We look forward to seeing you tonight!

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