July 21st, 2011
With preparations well under way for the opening of Haute Culture: General Idea, A Retrospective – 1969 – 1994, the AGO is giving people the opportunity to find out more about the exhibition from artist AA Bronson. Beginning today, the gallery will be accepting question submissions via Twitter for an interview taking place on July 26.
Founded in Toronto in 1969 by Bronson, Felix Partz and Jorge Zontal, the General Idea collective interrogated media image culture through now legendary projects like File magazine. The group’s transgressive concepts and provocative imagery challenged social power structures and traditional modes of artistic creation in ever-shifting ways, until Partz and Zontal’s untimely deaths from AIDS-related causes in 1994. Find out more
This is the first time the AGO has used social media in this way. By using Twitter to provide a direct link between artist and visitor the Gallery is exploring new ways for you to engage with our exhibitions.
Those wishing to take part can tweet @AGOToronto with their questions about the exhibition using the hashtag #HCGI from now until Monday, July 25 at 9pm. The top questions will then be selected and put to Bronson. Excerpts from the full interview will be shared via @AGOToronto and Bronson’s own Twitter accounts, @AA_Bronson, and a complete version will be published on the AGO Art Matters Blog.
About the exhibition: Haute Culture: General Idea celebrates the work of the Canadian artists group General Idea. Curated by Paris-based independent curator Frédéric Bonnet, Haute Culture is the first comprehensive retrospective devoted to General Idea, a collaboration between artists AA Bronson, Felix Partz and Jorge Zontal that began Toronto in 1969.