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AGO Unveils New Graphic Identity for Weston Family Learning Centre

May 6th, 2011

The Art Gallery of Ontario has unveiled a dynamic logo to represent its new Weston Family Learning Centre, which opens in July for summer camp and officially launches to the public in September 2011.

The identity and its guiding principles are the culmination of a six-month process whereby the AGO worked with Gottschalk + Ash, an award-winning branding and communications company, to develop the final product. The logo will appear on a range of marketing and support materials.

Weston Family Learning Centre

“The Learning Centre’s identity reflects the creative process that is inherent to the AGO’s vision,” says Kelly McKinley, the AGO’s director of Education and Public Programs. “It represents a dramatic renewal of the AGO’s enduring commitment to lifelong learning and creativity.”

The graphic identity encompasses two typefaces, and acknowledges the lead funder for this visionary project. The logo will first appear in the upcoming issue of Art Matters, which lands in members’ homes this week.

“Part of the new logo is placed within three abstract lines that represent the act of creating and creative possibilities,” said Bernita Kiefte, AGO executive director, Marketing and Communications.

Watch for these day dates coming up at the Learning Centre:

  • July 4 – Summer camp begins
  • July 15 – Registration begins for fall courses
  • September 30 – Youth Centre Opening Party
  • October 1 & 2 – Members’ Open House
  • October 1 – Nuit Blanche at the Learning Centre

A beautiful and inviting space comprising approximately 35,000 square feet, the Weston Family Learning Centre is directly linked to the AGO’s extraordinary galleries and offers a fully integrated learning experience through innovative hands-on, online, and distance learning programs.

Among the first of its kind in North American art museums, the multi-purpose and multi-media facility combines teaching, social gathering and community activities. It enables the AGO to significantly extend the range and reach of art programs which include studio and gallery courses, workshops, lectures, talks and symposia. This new space serves as a catalyst for learning and creativity, and welcomes people of all ages and backgrounds to engage in art and with each other.

Funding for the Weston Family Learning Centre was made possible by a landmark donation from the W. Garfield Weston Foundation, which committed the largest single gift in support of art education in the Gallery’s 111-year history, and the Government of Canada’s Infrastructure Stimulus Fund.


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