By Sarah Harris, Public Affairs Intern
Photo courtesy The Doug Agency
Throughout September, the AGO is partnering with the Bay to promote the launch of the transformed AGO. The national promotion, Live Artfully, encourages Bay shoppers to bring art into their lives. The AGO’s Marketing Department worked closely with Bay representatives to develop this promotion, which is valued at $200,000 and was of no cost to the Gallery.
The campaign launched on September 4 at the Bay’s flagship store at Queen and Yonge. Staff from the AGO’s Gallery School conducted a hands-on fabric printing demonstration to educate Bay shoppers on how they can bring creative activities into their everyday lives.
The Gallery’s new animated logo is featured in the Bay’s window at the corner of Queen and Yonge, along with the model of the transformed AGO, and various marketing campaign elements.
"The timing of this partnership is ideal for the AGO," says AGO marketing manager Andrea Seaborn. "With Toronto International Film Festival events in the immediate area and back-to-school shopping underway, traffic past the Queen and Yonge window is tremendously high this month."
A number of in store promotions are also taking place, including bag stuffers with AGO flyers, ticket giveaways, and signage in Bay stores. The AGO’s involvement in Live Artfully is also being promoted by flyers distributed in-store and to 200,000 Bay cardholders.
Come by and take part in additional demonstrations by Gallery School instructors on September 18 and 25, from 12 to 2:30 pm, at the top of the escalators on the second floor of the Bay, Queen Street.
Photo courtesy The Doug Agency
