Today the Art Gallery of Ontario unveiled a distinctive new logo that will represent the Gallery well beyond its Fall 2008 opening.
Centered inside a black square, the Gallery’s new logo uses multiple typefaces and a wide spectrum of colours to create a unique effect reminiscent of light refracting through glass. By combining a strong iconic form – the black square – with a shimmering juxtaposition of overlapping coloured typefaces, the logo captures both the stability of the century-old institution and the forward-looking energy of the new Gallery.
In this 7:22 minute podcast, AGO staff discuss the work of Bruce Mau Design for the Gallery and the milestone of launching a new graphic identity as part of Transformation AGO.
Matthew Teitelbaum, Michael and Sonja Koerner Director, and CEO
Arlene Madell, Director, Marketing & Communications
Matthew Dawson, Creative Director
This exhibition looks back on the history of the AGO’s graphic identities since its founding in 1900. It features a selection of logos and wordmarks compiled from the Gallery’s archives.
Image: Art Gallery of Toronto seal, designed in 1922 by Alexander Scott Carter