Recent focus group research is showing that AGO visitors and family envision a transformed Gallery that draws people in, engages them with strong content and is accessible to a diverse community. That’s good news, because their ambitions are reflected in the AGO’s strategic plan.
According to Rick Wolfe of PostStone Corporation, who conducted the research last summer with the AGO’s marketing department as part of our 2008 brand development, he’s never seen stakeholder expectations so closely aligned with an institution’s strategic plan. "The AGO you plan to create," he says, "is the AGO people across the community say they want."
